I think it is important to embrace the architecture when making it relevant for 21st century living.” Rich, a St. Louis native, holds a Master of Science in Historic Preservation from Ball State University College of Architecture and Planning. His design philosophy is rooted in the belief that a room should tell a story. “I like a collected approach to design. It gives a home soul. Rooms should feel effortless, as though they’ve just come together without feeling over planned. There should always be an unexpected, quirky element in a room that somehow, just works, in spite of itself.